For me, makeup has always been so much more than a way to look more beautiful, it’s completely transforming: it effects my mood, my confidence, and the way I feel. Ever since I picked up my first pair of tweezers I was transfixed, and by the time I was 14 I was wearing a full face of makeup – I loved it! I started plucking my sister’s friend’s eyebrows, doing my friend’s makeup, and I took on any opportunity I could to get involved with beauty, from doing makeup at school plays to university fashion shows. After university, I began sending out email blasts to my girlfriends with beauty tips, hacks and DIYs – I was blogging and I didn’t even know it. I consider myself beyond lucky that my love for makeup, after many long years of hard work, has turned into a thriving business and a platform for all of us to share beauty.
How it all began: Working in beauty was not what I grew up expecting to do. I was born and raised in the U.S. and I studied Finance at university. After moving to Dubai and starting a job in the industry, the recession hit and I was made redundant from my finance job. At the time, I felt a little lost, but in hindsight it was the best thing that ever happened to me. My sister Mona, knowing me better than I knew myself, encouraged me to pursue my passion for makeup. With resounding enthusiasm from my family, and of course myself, within days I was on a plane half way across the world to Los Angeles to study make-up at the Joe Blasco Makeup Artistry School. Incredible opportunities led me to work with world-class makeup artists, amazing brands, and some remarkable models and celebrities. After learning all the tricks of the trade and garnering a wealth of experience from some of the best experts in the industry, I decided I had to share this with other women who loved makeup the way I did. I started my blog in 2010 to be a place for women to explore and share beauty.
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